What is a Franchise?
A franchise is granted by the owner of a business which lets another (franchisee) operate the same business using the business owner's (franchisor) brand, systems and intellectual property.
Why join a franchise?
For uniformity in:
- Price (consistency)
- Product (quality and brands)
- Presentation (of the product)
- Premises (interior and exterior)
- Personnel (presentation)
- Procedures (operation of the business)
- Promotion (through various media)
Joining a franchise gives you an instant relationship with the franchisor allowing the franchisee to draw on the franchisor's knowledge and experience.
Royalties (service fee) helps to provide the franchisee with:
- A brand
- A proven system for a fixed price retail store
- Supplier contacts
- Approved product system
- Comprehensive brand and system training
- Operation manuals
- Specialised advise on franchising
- Trademarks
- Trademark protection
- An exclusive Importing company