Marketing
The advertising/marketing fund is spent on the administration and creation of national advertising campaigns and the Medias used vary depending on the campaign and target audience. All franchisees are able to do local promotions as long as it is in our approved format .
Television
Generic TV Campaigns
- Rocket science
- Defying inflation
- The $2 family
Seasonal TV campaigns
- Christmas
- St Patrick's Day
- Mothers Day
- Our Birthday
Other TV campaigns change depending on the need. For example for the opening of a new store, promotions or a generic brand advertisement to reinforce our brand.
Seasonal Campaigns
- Christmas
- St Patrick's Day
- Mothers Day
- Our Birthday
Franchisees can do local promotions in their area, to advertise approved products or events. On a national level print is used to reinforce our T.V promotions.
Mailers
Seasonal Campaigns
- Christmas
- St Patrick's Day
- Mothers Day
- Birthday Bash
Mailers are done for seasonal promotions.
Radio
Radio isn’t done nationally at present, franchisees can do
radio for their local operation.